London's museums are free and its landmarks are not, which is why almost every ticket worth buying here is either a view, a day out of the city, or something you eat. The ranking below is decided by traveller rating weighted by review volume, so the products carrying thousands of reviews set the bar. A Thames cruise starts at €12, the Tower of London at €22, and a Stonehenge day trip at €71.
180 activities compared from €11 refreshed August 21, 2026
Day trips dominate this list, and that is not an accident of scoring: London itself is walkable and half its best attractions cost nothing, so the paid products that people rate highest are the ones that take them out to Wiltshire and the Cotswolds. No operator pays to appear here.
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Tickets from €22, and the only London landmark where arriving at opening genuinely changes the visit: the Crown Jewels walkway is a moving belt, and by eleven you see them over shoulders. The Yeoman Warder tours are included in the ticket and are the reason the site rates as well as it does, so build the morning around one rather than treating it as a bonus.
From €18, and the fast-track upgrade is worth it only in school holidays. The rotation takes half an hour whatever you pay, and the view is better at dusk than at noon because you get the city lit and the sky still blue. Combined river-cruise tickets are usually cheaper than buying the two separately.
Admission from €29, which buys the dome climb as well as the floor. Five hundred steps to the Golden Gallery, and the Whispering Gallery a third of the way up is the part people remember. Closed to sightseers on Sundays, when it is a working church.
Street food walks, market visits and wine tastings led by local guides, compared by rating and price per person.
from €30 33 activities · 4.91 average
Full-day excursions from the city centre, with transport, entry tickets and guide included in one price.
from €46 77 activities · 4.59 average
Timed-entry tickets and guided visits for the most-booked museums, ranked by verified traveller reviews.
from €11 53 activities · 4.23 average
Canal cruises, river sightseeing and sunset boat trips, with duration and free-cancellation policies side by side.
from €12 18 activities · 4.19 average
These rows total 181 entries for 180 activities, because 1 of them belong to more than one type: a skip-the-line ticket to the Vatican Museums is a museum ticket too.
€11 cheapest ticket compared in London
The city is cheap and the countryside is not. A Thames cruise starts at €12 with a €49 median, and paid museum entry sits around €32 — remember the national collections charge nothing, so what you are paying for is usually a special exhibition or a guide. Food tours start at €30. Day trips carry a €107 median: Windsor from €46 is the half-day, Stonehenge from €71 and the Cotswolds from €94 are full ones, and the Warner Bros. studio tour from €106 is the one that sells out first.
10% of the top ten flagged as likely to sell out
Two things in London genuinely sell out, and both are outside it. The Warner Bros. studio tour releases tickets months ahead and the good slots go within days; small-group Stonehenge and Cotswolds trips fill two to three weeks out in summer because the operators worth booking run one minibus. The Tower and the London Eye can be picked up the day before most of the year. Avoid bank holiday Mondays for anything involving a coach.
Practical answers on prices, priority access and booking windows in London, written against the same data the ranking uses.
From €22 for standard admission, which includes the Crown Jewels and the Yeoman Warder tour. Prices on this page come from the latest data refresh rather than a headline rate. Book a slot before 10am if you are going in July or August.
Rarely more than a day or two, with two exceptions: the Warner Bros. studio tour, which sells out weeks ahead, and small-group day trips to Stonehenge and the Cotswolds. The Tower, St Paul's and the London Eye keep slots available close to the date outside school holidays.
Stonehenge paired with Bath or Windsor comes back highest in reviews, from €71. The Cotswolds from €94 rates nearly as well and involves less time on a motorway. All of them are genuinely full days, so do not plan a theatre evening on the same date.
The national collections are — the British Museum, the National Gallery, the Tates, the V&A and the Natural History Museum all admit you for nothing. Paid entry in London means a special exhibition, a guided visit or a private landmark, which is why museum tickets here sit around a €32 median rather than being the default purchase.
From €12 for a scheduled sightseeing service, with a €49 median across everything we compare. Speedboat trips and dinner cruises sit at the top of the range. A hop-on river service doubles as transport between Westminster, the Tower and Greenwich.
